United States Tour Operators Association (USTOA) is a professional, voluntary trade association created with the primary purpose of promoting integrity within the tour operator industry. Tour operators provide packaged and escorted travel opportunities to destinations around the world for nearly 10 million American travelers each year.
USTOA was founded in 1972 by a small group of California tour operators. These founding members recognized the need for a unified voice to protect the traveling public, as well as to represent the interests of tour operators. In 1975, USTOA became a national organization with headquarters in New York.
Today, USTOA tour operator members represent some of the top names in travel and tourism, and account for a sizeable portion of the market in North America. USTOA’s tour operator members offer vacation packages to all seven continents through land tours, river and ocean cruises.Read more about USTOA
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There are thousands of travel options out there. The USTOA stamp of approval let’s you know the tour companies satisfy a strict set of professional standards, which USTOA requires of all its members. These include truth in advertising and ethical conduct.
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